B2B SaaS ads by region
The same campaign does not travel. Search engines, LinkedIn reach, ad prices, buying committees and consent rules all change by region. Each page says which channels lead in one region, what cost data exists for it and how to set campaigns up.
Region pages
North America
The best documented market: Google first, LinkedIn second, and Bing at its highest regional share. The main waste audit is 88% US accounts.
Read the page →RegionEurope
Google and LinkedIn lead, but consent rules and many languages change the setup. What clicks cost by country and how tracking differs.
Read the page →RegionAPAC
Not one market. Google leads most of Asia Pacific, but Naver holds 43.06% of search in South Korea and Bing 31.41% in Japan.
Read the page →RegionIndia
Google holds nearly all search, clicks are cheap on one measure, and published ranges point to longer deals. For selling in or from India.
Read the page →RegionMiddle East
Google holds over 93% of search in the UAE and Saudi Arabia, cost data is thin, and Arabic and English both matter. How to plan anyway.
Read the page →RegionLatin America
Google first, LinkedIn second, and Bing above 9% in Brazil and Mexico. Two languages, wide price gaps and ChatGPT ads in two countries.
Read the page →Regions compared
| Region | Lead channels | Search engines | Main risk |
|---|---|---|---|
| North America | Google Ads first, LinkedIn Ads second, Microsoft Ads third. ChatGPT ads as a capped test. | Google 85.46%, Bing 9.84%, Yahoo 2.54%, DuckDuckGo 1.63% (September 2026). | Waste. The average audited account lost 34.0% of spend, and 88% of those accounts were in the US. |
| Europe | Google Ads first, LinkedIn Ads second. Microsoft Ads is a smaller third. ChatGPT ads as a capped test. | Google 88.97%, Bing 5.34%, Yandex 2.39%, Yahoo 1.56% (September 2026). | Treating Europe as one market, and losing conversions where consent is not set up. |
| APAC | Google Ads and LinkedIn Ads in most markets. Japan and South Korea each need a plan of their own. | Asia overall: Google 91.96%, Bing 2.99%. Japan: Bing 31.41%. South Korea: Naver 43.06%. | One APAC campaign. Search engines, languages and prices change at every border. |
| India | Google Ads first, LinkedIn Ads second. Microsoft Ads adds little, with Bing at 1.92% of search. | Google 96.63%, Bing 1.92%, DuckDuckGo 0.64%, Yahoo 0.57% (September 2026). | Reading cheap clicks as cheap pipeline. Deals involve 9 to 15 people on published ranges. |
| Middle East | Google Ads first, LinkedIn Ads second. Microsoft Ads adds little: Bing is under 4% in the UAE and Saudi Arabia. | UAE: Google 93.47%, Bing 3.96%. Saudi Arabia: Google 94.46%, Bing 3.75% (September 2026). | Planning the region as one market. Estimated click prices differ by country, and buyers search in two languages. |
| Latin America | Google Ads first, LinkedIn Ads second. Microsoft Ads is worth a look in Brazil and Mexico. | South America: Google 90.78%, Bing 7.37%. Brazil: Bing 9.63%. Mexico: Bing 9.43%. | One campaign for the whole region. Brazil is Portuguese, and estimated click prices differ widely by country. |
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