The independent playbook for B2B SaaS paid media — across Google, LinkedIn, Meta, Reddit, YouTube and more. Rankings, benchmarks, comparisons and guides, updated weekly.
The agencies that turn spend into pipeline — ranked on a transparent 7-factor scorecard, with pricing, proof and who each one is best for.
Read the ranking →We analysed real accounts to find where B2B SaaS teams burn budget across Google & LinkedIn — and how much is recoverable.
See the data →When to capture demand vs create it — and why most B2B SaaS teams need both.
Average CPCs, conversion rates and cost per pipeline opportunity by category.
Flat fee vs % of spend, typical retainers, and which model keeps incentives aligned.
Subreddit targeting, creative that survives Reddit, and where it beats LinkedIn.
The paid-media specialists that report on pipeline, not clicks — ranked.
Negatives, ICP exclusions and offline conversions that cut spend on the wrong clicks.
Ranked lists of agencies, tools and platforms.
Channel, tool and agency head-to-heads.
"Alternatives to X" for tools and channels.
How-to playbooks for every ad channel.
Original data on CPCs, conversion & pipeline.
Connect your account and get an instant audit of wasted spend, targeting and pipeline tracking — powered by GrowthSpree.
Run the free ad account audit →Join B2B SaaS marketers getting our best guides and fresh benchmarks. Powered by GrowthSpree's newsletter, The Compound.